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Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? If you don’t distribute your content smartly, you’ll never achieve your brand’s...
Podcast Advertising Basics for commerce Brands
Selective podcast advertising combines the power of influence and brand recognition. It can help commerce companies, including direct-to-consumer merchants, create demand for new products or the brand itself. Brands...
4 Content Marketing Goals That Really Matter to the Business
Too often, content marketers set goals that their business leaders don’t care a lot about. (Brand awareness, anyone?) Here’s how to speak their language and set goals better connected to the business. Continue reading →
‘Zorg moet rigoureus veranderen’, luidt boodschap campagne Zorginstituut
De zorg dreigt de komende jaren onbetaalbaar te worden en qua personele bezetting te imploderen. Daarom lanceert het Zorginstituut vandaag een campagne om het onderwerp op de agenda te krijgen. “De zorg moet...
Sanofi and Regeneron receive FDA approval for eosinophilic oesophagitis treatment
Sanofi and Regeneron have received approval from the US Food and Drug Administration (FDA) for the use of Dupixent (dupilumab) as a treatment for patients with eosinophilic oesophagitis (EoE). The drug has been approved...
AstraZeneca’s COVID-19 vaccine receives EMA approval for use as third-dose booster
COVID-19 vaccine
Vaxzevria is a ‘viral vector’ vaccine, a technology that is also used to create vaccines for other infectious diseases like flu, HIV and Ebola
Breast cancer ‘metal detector’ recommended to NHS
A recommendation by the government’s health advisers have said that women with invasive breast cancer could be injected with a magnetic marker liquid to tell doctors if their disease has spread. The substance is called...
Prix Galien Awards uitgereikt aan dr. Frances de Man, Pemazyre, Zolgensma en Scinus Cell Expansion System
Vanavond 16 mei zijn in de Breezaal van de Stadsgehoorzaal in Leiden weer de Prix Galien Awards uitgereikt. De Prix Galien Awards belonen uitzonderlijk, begaafde onderzoekers, fraaie medische technologieën en...
4 Trends That Will Shape the Future of Your Content Program
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue...
Plant-based COVID-19 vaccine demonstrates 70% efficacy
The vaccine was developed by researchers at Canadian biotechnology company Medicago, and it contains coronavirus-like particles (CoVLP) produced in plants, which are combined with an adjuvant (ASO3) that helps vaccines...
5 stappen naar een succesvolle global-local social media strategie
Een global-local strategie een logistieke nachtmerrie? Het vraagt naast veel organisatie, vooral om het maken van strategische keuzes. Het is 2022. De meeste merken zijn er inmiddels van overtuigd dat social media een...
Betrouwbare data: de uitdaging én toekomst van digitale marketing
De verdwijning van third-party cookies in het digitale marketinglandschap komt niet als donderslag bij heldere hemel. De privacy van consumenten werd al in 2018 aangescherpt door de wetgeving GDPR (General Data...
Rare disease marketing has become a family affair
For an example on how far precision medicine has come over the last quarter of a century, just spend a few minutes on the phone with Debra Miller, founder and CEO of CureDuchenne. Twenty years ago, when doctors...
23 Measurement Definitions Every Content Marketer Should Know
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s...
Content optimaliseren met E-A-T: bouw aan je Google-posities
Een flinke drop in posities is de nachtmerrie van iedere SEO-specialist. Helemaal omdat de oorzaak er vaak niet bij wordt vermeld door Google. Grote drops in Google-posities komen vaak na een algoritme-update. In...
Built to fail: Pharma’s digital product launches plagued by single-digit success rates
Did the pharma industry’s much-ballyhooed ”pivot to digital” result in a lot of failed product launches? In spring 2020, given the prospect of zero or very low in-person contact with doctors, marketing assets typically...
Moderna Submits Request for Emergency Use of COVID-19 Vaccine for Young Children
Moderna has submitted a request to the Food and Drug Administration (FDA) for Emergency Use Authorization (EUA) for its COVID-19 vaccine, mRNA-1273, in children 6 months to under 6 years of age. The submission is based...
KPMG: Healthcare M&A deals fall 34%, as caution takes hold
Healthcare M&A fell by more than a third in the first quarter of 2022 versus the year-ago period, reflecting a recalibration among would-be suitors from med-tech to private equity. That’s according to a KPMG report...
