Selective podcast advertising combines the power of influence and brand recognition. It can help commerce companies, including direct-to-consumer merchants, create demand for new products or the brand itself.
Brands such as Athletic Greens, Four Sigmatic, Helix Sleep, and Magic Spoon are examples of emerging DTC and consumer brands that are regular podcast advertisers in 2022.
These companies and myriad others have learned that podcast advertising is a form of influencer marketing since many shoppers interpret these ads as an endorsement from a favorite host.
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