How To Choose the Best Distribution Channels for Your Content

Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use?

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.

But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience.

First, though, you must know two things: who the content is for and what it’s intended to help them achieve. Knowing your audience members’ intent allows you to craft content that will resonate most strongly with them.

Knowing your goals for the content helps you identify the purpose it serves (aka, the call-to-action) for your company and your audience. Both are essential to selecting an appropriate distribution method.

If you need some help determining your audience and setting goals, check out these resources: