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Novartis launches first large-scale smartphone-based study in multiple sclerosis

Novartis has launched what it claims is the first large-scale mobile research study which will gather data on multiple sclerosis (MS) from patients via their smartphones, removing the need for them to visit a medical professional at the clinic.

Bron: Pharmafile Meer lezen »

3 metrics voor effectieve advertenties

Het plannen en uitvoeren van performance based marketing activiteiten is een spel van statistieken en gecontroleerde besluitvorming. Maar hoe kan je campagneresultaten nauwkeurig meten? En wat zijn waardevolle statistieken als het gaat om het beoordelen van de effectiviteit van verschillende marketing tools?

Bron: Meer lezen »

Hikma risks a stratospheric 430% price increase on product

It wasn’t so long ago that pharmaceutical companies could change the prices of its products with little scrutiny. A series of price gauging stories has put an end to that era and now companies are under much more pressure to be both transparent over their price increases, with more now committing to ensuring they keep annual price increase within 10%.

Bron: Pharmafile Meer lezen »

Topas Therapeutics inks research agreement with Eli Lilly on immune tolerance

Topas Therapeutics GmbH, a Hamburg, Germany─based private company, has announced that it has signed a multi─year agreement with Eli Lilly and Company (Lilly) to collaborate in the field of antigen─specific tolerance.

Bron: Pharma Biz Meer lezen »

Waarom je minder Freud & meer Einstein in je content moet stoppen

Zijn er nog mensen die durven te twijfelen aan het ‘why’ van Simon Sinek? En hebben ze dan ook het lef om dat te erkennen? Het zullen er niet veel zijn. Jammer. Juist in contentmarketing is het ‘why’ helemaal niet zo’n effectief instrument om successen te behalen. Denk liever na over je ‘wat’ en je ‘hoe’.

Bron: Meer lezen »

J&J ordered to pay $417 million in trial over talc cancer risks

Johnson & Johnson on Monday was ordered by a California jury to pay $417 million to a woman who claimed she developed ovarian cancer after using the company’s talc-based products like Johnson’s Baby Powder for feminine hygiene.

Bron: Reuters Meer lezen »

Content Amplification: How to Promote and Distribute Content Effectively

For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic traffic. However, organic traffic is only one part of the complex puzzle that is digital marketing. As the adoption of content marketing has grown, so has competition for search terms and audience attention – especially in competitive industries. A lot of content pollution muddies the ocean of content marketing.ngs climbs, so should your ability to think ahead.


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AstraZeneca strikes mRNA-based partnership in respiratory disease

AstraZeneca and MedImmune, the company’s biologics research arm, have forged a five year research partnership with mRNA-based pulmonary disease specialist Ethris to leverage the latter’s proprietary SNIM RNA technology in the development of stabilised non-immunogenic modified RNA therapies for respiratory diseases.

Bron: Pharmafile Meer lezen »

Medivir begins phase I/II study of birinapant in combo with Keytruda in patients with treatment-refractory solid tumours

Medivir AB has announces that the first patient has been enrolled in the company’s phase I/II study of birinapant in combination with the anti─PD─1 therapy Keytruda (pembrolizumab), which is marketed by MSD

Bron: Pharma Biz Meer lezen »

5 Key Milestones to Develop and Advance Your Content Marketing Program

When we realized we needed to take our content marketing program to the next level, I had a one-on-one call with Kirsten Newbold-Knipp, research director of Gartner for Marketers. She authored the Gartner report that introduced the Maturity Model for Content Marketing. We made “Leapfrog to Level 4” a slogan for our 2017 content marketing strategy. This was a bold goal because less than a year earlier we were moving from Level 2 to Level 3. What would it take to create a more mature content marketing function for our organization?

Bron: Meer lezen »