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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Building a multi-language content marketing team is a great way to get results when your audience operates in several geographic areas, and its success does not require a big budget. The trick to making it work smoothly is to have well-defined processes, as well as the tools in place to support the whole process from start to finish.

Bron: Content Marketing Institute Meer lezen »

AstraZeneca announces positive results from KRONOS phase III trial for PT010 triple combo therapy in moderate to very severe COPD

AstraZeneca announced publication of results from the KRONOS phase III trial which evaluated the efficacy and safety of triple combination therapy PT010 (budesonide/ glycopyrronium /formoterol fumarate) versus dual combination therapies Bevespi Aerosphere (glycopyrronium/ formoterol fumarate), Symbicort Turbuhaler (budesonide/ formoterol fumarate) and PT009 (budesonide/ formoterol fumarate) in patients with moderate to very severe chronic obstructive pulmonary disease (COPD) regardless of whether or not they had an exacerbation in the prior year.

Bron: Pharma Biz Meer lezen »

Ipsen receives approval from Health Canada for CABOMETYX tablets for treating renal cell carcinoma

Exelixis, Inc. today announced that its partner Ipsen Biopharmaceuticals Canada Inc. received approval from Health Canada of CABOMETYX® tablets for the treatment of adults with advanced renal cell carcinoma who have received prior vascular endothelial growth factor targeted therapy.

Bron: News-Medical.Net Meer lezen »

DMEXCO 2018: zeven takeaways voor elke marketeer

Afgelopen week stond ik op DMEXCO, de grootste technologiebeurs voor marketeers in Europa. In een volle Koelnmesse konden beursbezoekers zich laten inspireren door de nieuwste vindingen van techneuten en de laatste inzichten van marketinggoeroes. In zo’n omgeving kan ik het niet nalaten om ondanks mijn drukke schema als standhouder even een ronde langs de velden te maken. Wat zijn de belangrijkste takeaways van deze belangrijke vakbeurs?

Bron: Marketingfacts.nl Meer lezen »

AmpliPhi receives positive feedback from FDA for its AB-PA01 product targeting P.aeruginosa infections

AmpliPhi Biosciences Corporation, a clinical-stage biotechnology company focused on precisely targeted bacteriophage therapeutics for antibiotic-resistant infections, today announced that the company has received positive feedback, via written response, from the U.S. Food and Drug Administration regarding its development plans for AB-PA01, without the need for a Type B Pre-IND meeting.

Bron: News-Medical.Net Meer lezen »

Resveratrol decreases pain severity and levels of inflammatory biomarkers in osteoarthritis patients

In what researchers state is the first pilot clinical trial to assess the effects of resveratrol on pain severity and levels of inflammatory biomarkers in patients with mild to moderate knee osteoarthritis, the scientists compared treatment with a nonsteroidal anti-inflammatory drug combined with either resveratrol or placebo over 90 days.

Bron: News-Medical.Net Meer lezen »

Farmaceuten werken aan gedragscode voor sector

Farmaceutische bedrijven werken aan een gedragscode die de sector transparanter moet maken. Dat zegt Aarnoud Overkamp, topman van farmaceut Takeda Nederland in een interview in de Volkskrant. Hij is tevens vice-voorzitter van de Vereniging voor Innovatieve Geneesmiddelen die de code opstelt.

Bron: Skipr Nieuws Meer lezen »

LSTM led partnership receives funding to develop drug for treating two neglected tropical diseases

An LSTM led partnership has been awarded nearly £1.5 million from the Medical Research Council for the pre-clinical development of a candidate drug to treat onchocerciasis and lymphatic filariasis, by targeting the bacterial symbiont Wolbachia.

Bron: News-Medical.Net Meer lezen »

U.S. regulator approves Teva migraine drug, shares rise

Shares of Israeli drugmaker Teva Pharmaceutical Industries rose over 5 percent in after-hours trading on Friday after the U.S. Food and Drug Administration (FDA) approved sales of the company’s new migraine treatment, a key drug Teva has been banking on to help revive its fortunes.

Bron: Reuters Health Meer lezen »

Zo maak je met guerrilla marketing je event onvergetelijk

Hoe zorg je ervoor dat bezoekers nog dagen napraten over jouw evenement? Een ijzersterk inhoudelijk programma dat perfect aansluit op de behoeften van je doelgroep is de hoeksteen van elk event. Maar naast de inhoud zijn er nog andere belangrijke ingrediënten voor succes. Denk aan de totaalbeleving, een creatief thema dat de zintuigen prikkelt en een paar verrassende, onvergetelijke elementen waar de mensen over napraten.

Bron: Frankwatching.nl Meer lezen »