![Hoe eenvoudige semantiek onze AI-citaties met 642% verhoogde [Nieuwe resultaten]](https://www.pharmamarketeer.nl/wp-content/uploads/2026/01/719-370x300.jpg)
Sinds de pandemie heeft contentmarketing de wind mee, blijkt uit het B2B-onderzoeksrapport van het Amerikaanse Content Marketing Institute (CMI)*. Er is meer budget, meer werk én meer empathische content voor klant. Wat...
De onmisbare call-to-action in e-mail: zo verleid je de lezer tot een klik
Als je een marketing-e-mail verstuurt, wil je dat je lead, prospect of klant iets doet en bepaald gewenst gedrag vertoont. Tenzij het lezen van de content je enige doel is, moeten ze daarvoor wel klikken in je e-mail of...
EU plans to cut unneeded medical tests with data health plan
The EC has announced plans to make health data easier to access for patients, medics, regulators, and researchers, to improve diagnoses, cut unnecessary costs from duplication of medical tests and boost medicine...
Nieuwe standaard voor inloggen zonder wachtwoord breed omarmd
Google, Microsoft en Apple gaan de FIDO standaard ondersteunen die het gebruik van wachtwoorden overbodig maakt. Google biedt de FIDO optie straks aan in Chrome OS en Android. Bij FIDO hoeft de gebruiker voor het...
Combo Immunotherapy Gets Priority Review for Advanced Liver Cancer
The Food and Drug Administration (FDA) has accepted for Priority Review the Biologics License Application (BLA) for a single priming dose of tremelimumab added to durvalumab for the treatment of patients with...
Hoe ga je een zonnige, zorgeloze en succesvolle contentzomer tegemoet?
Nu de zomer ons tegemoet lacht, zijn bedrijven op zoek naar manieren om producten te laten schijnen. Marketeers richten zich voor het behalen van positieve resultaten, zoals het vergroten van de naamsbekendheid, het...
Advertising via digitale mediakanalen naar 3,1 miljard in 2021 (+34%)
De digital-advertisingbestedingen zijn in Nederland in 2021 met 34 procent gegroeid. In totaal besteedden adverteerders ruim 3,1 miljard euro aan digitale advertenties. Naast een aanhoudende groei van search advertising...
7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading →
Organic Search Traffic: One of the Best Reasons for Content Marketing
SEO constantly changes. But what doesn’t change are the benefits of organic search to meet your content marketing’s organizational goals. Continue reading →
Pioneering lifechanging brands
“When your purpose aligns with who you are and is something you genuinely enjoy, you’re not really working a day in your life.” This is how Craig Romanok, president CDMP explained his job to Larry Dobrow, editor-in...
How To Use Agile Marketing for a More Productive (and Happier) Content Team
Agile marketing practices keep the focus on high-priority projects and audience satisfaction. That may explain its increasing popularity among content teams. Read this guide to find out if Agile marketing makes sense...
5-point Advertising Plan to Drive Performance
Advertising is too expensive without first understanding a campaign’s goals, channels, budget, and more. Here’s our 5-point plan to get the most from your next campaign. The post 5-point Advertising Plan to...
AstraZeneca’s Evusheld phase 3 results show high level of protection against COVID-19
The drug decreases the risk of developing symptomatic COVID-19 by 77% among high-risk populations
Autotaxin inhibition to the rescue in stroke
Nature Reviews Drug Discovery, Published online: 26 April 2022; doi:10.1038/d41573-022-00076-4
Autotaxin inhibition to the rescue in stroke
Biogen retracts EMA application for Alzheimer’s drug Aduhelm
The application was pulled after the CHMP said the data provided was not enough to support a marketing authorisation
4 ways commercial teams can address health equity
The COVID-19 pandemic further revealed — and exacerbated — longstanding health inequity. Stakeholders are now becoming more intentional about understanding and addressing the disparities that affect access and health...
McKinsey, FDA and the case of the conflicted consultants
McKinsey has found itself in the congressional crosshairs, following a report last week alleging conflict-of-interest breaches related to its opioid consulting work. The case highlights the need for stricter firewalls...
5 Ideas To Make Your Content Accessible to All
Making your content accessible to all in your audience is a smart strategy even if the law doesn’t require it of your organization. Accessible content allows anyone to consume your creations. It also signals to everyone...
