![Hoe eenvoudige semantiek onze AI-citaties met 642% verhoogde [Nieuwe resultaten]](https://www.pharmamarketeer.nl/wp-content/uploads/2026/01/719-370x300.jpg)
Government, NHS England and pharma industry begin negotiations for a new medicine pricing scheme Negotiations for the successor to the voluntary scheme for branded medicines, pricing and access (VPAS) begins on Thursday...
Aptar Pharma & RDD Online to co-organize RDD Europe 2023 at Antibes (Nice), France from May 2 to 5, 2023
Aptar Pharma & RDD Online to co-organize RDD Europe 2023 at Antibes (Nice) Aptar Pharma, leader in respiratory drug delivery solutions, and RDD Online, announced that they are co-organizing RDD Europe 2023, which...
DoP to organise ‘India MedTech Expo’ from Aug 18-20 at Gandhi Nagar alongside G-20 Health Ministers Meeting
DoP to organise ‘India MedTech Expo’ from Aug 18-20 at Gandhi Nagar The first ever expo on medical devices by the Government of India in association with Indian medical devices industry will be held at...
Opvallen in Google? 8 handige SEO-tips [infographic]
Opvallen in Google? 8 handige SEO-tips Hoe mooi je website ook is, als je niet gevonden wordt, bereik je er weinig mee. En dat wil jij als ondernemer, marketeer of eindverantwoordelijke zeker voorkomen. Je website is je...
FDA Approves Lumryz for Narcolepsy
FDA Approves Lumryz for Narcolepsy The U.S. Food & Drug Administration has approved Lumryz for the treatment of cataplexy or excessive daytime sleepiness in adults with narcolepsy. Lumryz is an extended-release...
‘Generatieve AI maakt klantenservice 14% effectiever’
Generatieve AI maakt klantenservice 14% effectiever Het eerste empirische wetenschappelijke onderzoek laat zien dat medewerkers van klantenserviceafdelingen veertien procent effectiever zijn als ze met AI-tools worden...
De antibioticaresistentie-crisis vereist meer actie
De antibioticaresistentie-crisis vereist meer actie Bacteriën worden wereldwijd in toenemende mate ongevoelig voor antibiotica. Dit maakt het effectief behandelen van infecties lastiger, met ziekte, sterfte en hogere...
Xhance, a Drug/Device Combo Product, Under Review for Chronic Rhinosinusitis
Xhance, a Drug/Device Combo Product, Under Review for Chronic Rhinosinusitis The Food and Drug Administration (FDA) has accepted for review the supplemental New Drug Application (sNDA) for Xhance® (fluticasone...
Despite agencies’ investments in data tech, advertiser expectations still fall short
Advertiser expectations still fall short The most insightful customer data sits at the heart of commerce media — but that doesn’t mean advertisers always get the insights they’re looking for. And even though agency...
De kracht van post in je mediamix
De kracht van post in je mediamix Post kan een sterke troef zijn binnen je marketingcampagne. Kán, want je moet wel weten hoe je de kracht van post optimaal inzet. Daarvoor is PostLab in het leven geroepen, een nieuw...
FDA Approves First Respiratory Syncytial Virus (RSV) Vaccine
FDA Approves First Respiratory Syncytial Virus (RSV) Vaccine Today, the U.S. Food and Drug Administration approved Arexvy, the first respiratory syncytial virus (RSV) vaccine approved for use in the United States...
FDA issues new draft guidance on decentralised clinical trials
FDA issues new draft guidance on decentralised clinical trials The US Food and Drug Administration (FDA) has issued new draft guidance on the implementation of decentralised clinical trials (DCTs), in which some or all...
Anne Marije de Vries Lentsch van Hearst: ‘Onze merken produceren redactionele en commerciële content op dezelfde wijze’
‘Onze merken produceren redactionele en commerciële content op dezelfde wijze’ Anne Marije de Vries Lentsch is Chief Commercial Officer Hearst Netherlands en één van de sprekers tijdens het Branded Content...
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
Digital content platforms and streamers pitch new ad formats in short and long-form video On day two of the Interactive Advertising Bureau’s four-day NewFronts, digital content platforms and streamers pitched new ad...
Five things for pharma marketers to know: Tuesday, May 2, 2023
Five things for pharma marketers to know: Johnson & Johnson announced its bladder cancer treatment known as “the pretzel” has shown promise in a Phase II study called SunRISe-1. Late-stage clinical biopharma company...
10 Key Components All Great B2B2C Commerce Strategies Need
10 Key Components All Great B2B2C Commerce Strategies Need In the world of commerce, the B2B2C model has been gaining momentum in recent years. More and more brands are considering a B2B2C strategy to keep up with...
Spesolimab Designated Breakthrough Therapy for Prevention of GPP Flares
Spesolimab Designated Breakthrough Therapy for Prevention of GPP Flares The Food and Drug Administration (FDA) has granted Breakthrough Therapy designation to spesolimab for the prevention of flares in adults with...
Demand-side Platforms Automate Ecommerce Ads
Demand-side Platforms Automate Ecommerce Ads Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression banners, and similar. This is where demand-side platforms...
