Demand-side Platforms Automate Ecommerce Ads
Advertising is a crucial component of ecommerce marketing. Frequently the ads are pay-per-click, pay-per-impression banners, and similar. This is where demand-side platforms come in.
A DSP enables marketers to purchase advertising space across various digital media, including websites, mobile applications, streaming video, digital out-of-home billboards and screens, and streaming audio.
DSPs automate the process of buying and optimizing online, mobile, and streaming advertising, making it possible for ecommerce advertisers to reach specific audiences with relevant ads. This includes detailed audience targeting that is often based on both demographic and psychographic audience data. All of this complies with the European Union’s General Data Protection Regulation and the California Consumer Privacy Act of 2018.