![Hoe eenvoudige semantiek onze AI-citaties met 642% verhoogde [Nieuwe resultaten]](https://www.pharmamarketeer.nl/wp-content/uploads/2026/01/719-370x300.jpg)
How much content is too much? Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days. From using...
Wat de zorg kan leren van… Marktplaats
Wat de zorg kan leren van… Marktplaats PharmaSwap is een marktplaats voor apothekers om medicatie die anders weggegooid zou worden, verkocht kan worden aan een andere apotheek. Het idee is ontstaan uit de frustratie van...
Five things for pharma marketers to know: Thursday, June 1, 2023
Five things for pharma marketers to know RA Capital-backed Summation Bio is “terminating operations” next month, per an employee’s LinkedIn profile update. Abbott sued a former scientist over alleged trade-secret theft...
Bristol Myers Squibb’s NDA accepted by FDA
NDA accepted by FDA Global pharmaceutical company Bristol Myers Squibb (BMS) has announced that its New Drug Application (NDA) has been accepted by the US Food and Drug Administration (FDA) for its ROS1-positive locally...
PBM trade group ad campaign: Reject Big Pharma’s agenda
PBM trade group ad campaign The Pharmaceutical Care Management Association (PCMA) is back with another seven-figure ad campaign challenging Big Pharma. PCMA released two 30-second ads Tuesday, with the campaign...
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience
5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience Re:Think Innovation author Carla Johnson warns content marketers about brainstorming without doing anything to prime the work. Omitting...
Amylyx says European Medicines Agency may spike ALS drug Relyvrio
Amylyx says European Medicines Agency may spike ALS drug Relyvrio The European Medicines Agency (EMA) is leaning towards not approving Relyvrio, Amylyx Pharmaceuticals’ amyotrophic lateral sclerosis (ALS) drug, the...
Concept Medical’s MagicTouch Sirolimus coated balloon gets US FDA IDE approval for superficial femoral artery disease treatment
MagicTouch Sirolimus coated balloon gets US FDA IDE approval for superficial femoral artery disease treatment Concept Medical Inc, a company specializes in developing unique combination products, announced that the US...
[column] Art of positioning 7: Digitale vervuiling
Art of positioning 7: Digitale vervuiling Content is king. Content wordt gezien als één van de belangrijkste marketinginstrumenten in het digitale tijdperk. Content vergroot engagement met het merk, versterkt de relatie...
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
Latest ad report shows slowed growth The good news in the ad marketplace, for the moment, is that growth is still expected for the balance of the year, according to Dentsu’s latest report on ad spending for 2023 and...
US FDA approves Lexicon Pharma’s Inpefa for treatment of heart failure
US FDA approves Lexicon Pharma’s Inpefa for treatment of heart failure Lexicon Pharmaceuticals, Inc. announced that the US Food and Drug Administration (FDA) has approved Inpefa (sotagliflozin), a once-daily oral...
Maak je marketing futureproof
Maak je marketing futureproof Hoe kun je een solide marketingstrategie en -organisatie opbouwen die flexibel genoeg is om mee te bewegen met de snelle en drastische veranderingen in de omgeving? Hoe kun je losbreken van...
AI Pushes SEO to Social and More
AI Pushes SEO to Social and More Google’s “new perspectives” in AI-driven search could emphasize content beyond branded websites to include social influencers and more. A May 10, 2023, announcement...
6 ChatGPT Prompts for Text Analysis
ChatGPT can generate usable content. But it can also analyze existing content — articles, descriptions — and suggest improvements for SEO and social media. 6 ChatGPT Prompts for Text Analysis “Extract SEO keywords from...
EMA committee recommends revocation of marketing authorisation for Novartis’ sickle cell disease medicine, Adakveo
EMA committee recommends revocation of marketing authorisation for Novartis’ sickle cell disease medicine EMA’s human medicines committee (CHMP) has recommended revoking the marketing authorisation for Adakveo...
Neuralink mag hersenimplantaten gaan testen op mensen
Neuralink mag hersenimplantaten gaan testen op mensen Neuralink, een start-up mede opgericht door Elon Musk, mag experimenteren op mensen. Dat heeft de Amerikaanse medische toezichthouder FDA besloten. Het bedrijf...
Meer bereik met je LinkedIn-berichten: tips & tricks [infographic]
Meer bereik met je LinkedIn-berichten: tips & tricks Als contentmedewerker, marketeer, socialmedia-beheerder of welke rol je hebt, wil je met je content zoveel mogelijk online bereiken. Dat geldt ook op LinkedIn...
Keytruda plus Lenvima demonstrates long-term, durable survival benefit versus sunitinib as first-line treatment for patients with advanced RCC
First-line treatment for patients with advanced RCC “Keytruda plus Lenvima continues to demonstrate durable clinical benefit as a first-line treatment for patients with advanced renal cell carcinoma, as shown by the...
