PBM trade group ad campaign
The Pharmaceutical Care Management Association (PCMA) is back with another seven-figure ad campaign challenging Big Pharma.
PCMA released two 30-second ads Tuesday, with the campaign targeting broadcast and cable television around Washington, D.C., along with digital advertising in the area and across key states.
The renewed advertising push comes as both drugmakers and pharmacy benefit managers (PBM) find themselves under the congressional microscope, with lawmakers calling executives in to testify about high drug prices.
The trade group representing PBMs said the ads, titled ‘Big Power’ and ‘Scheme,’ intend to remind lawmakers and the general public that “Big Pharma’s egregious pricing and anti-competitive practices” are driving prescription drug prices higher.