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Content marketing Content. Een breed begrip waar iedereen iets aan bij te dragen heeft. Maar wat is content nou precies? Hoe pak je dat nou aan, en waar begin je? Wij delen graag deze zeven tips om jouw kennis om te...
Is COVID-19 a new disease?
COVID-19 In a review recently published in The Lancet Respiratory Medicine journal by Osuchowski et al. (May 6th, 2021) the currently known pathophysiology of COVID-19 is laid out to describe the mechanistic features...
Medication May Ease ADHD Symptoms in Preschool-Aged Children
ADHD Symptoms A majority of preschool-aged children with attention-deficit/hyperactivity disorder (ADHD) have improvement with receipt of α2-adrenergic agonists and stimulants, with differing adverse event profiles...
Artificial intelligence makes great microscopes better than ever
Artificial intelligence Collaboration between deep learning experts and microscopy experts leads to an significantly improved data-intensive light-field microscopy method by using AI and ground-truthing it with light...
Conversation design: een stappenplan
Chatbots of voice assistants Gesprekken automatiseren gaat niet vanzelf. Gelukkig maar, want werken aan gesprekken voor chatbots of voice assistants (AI assistants) is het mooiste wat er is. Onderzoeken, analyseren...
6 Steps to Help You Decide Whether to Optimize Your Failed Content
Content marketing In between the content pieces that hit the mark, you’ve probably published a few that didn’t. Is it ever worth spending time to optimize those duds? These six steps will help you decide. Continue...
Hepatitis C antivirals synergize with remdesivir to inhibit SARS-CoV-2 in vitro
SARS-CoV-2 A new study sheds light on the potential of drug combinations to stem viral transmission and treat patients with COVID-19. It also shows that four drugs used to treat hepatitis C synergize with remdesivir to...
Celltrion’s COVID-19 treatment shows promise against South African variant
COVID-19
Celltrion’s regdanvimab treatment for COVID-19 has shown itself to be effective against the South African variant of the virus, according to preliminary results from a pre-clinical trial.
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Dit jaar nóg meer social advertenties?
Social advertenties Door de huidige wereld waarin we leven is onze mediaconsumptie ook veranderd. We kijken geen films meer op het doek maar gewoon thuis. We zitten meer op social media doordat we minder elkaar minder...
In de roos! Zo schrijf je teksten die raken [expert-tips]
Contentmarketing Hoe zorg je dat je lezers écht warm worden van je tekst? Dat jouw tekst ze raakt? En dat je tekst daarom wat oplevert? Ik heb een aantal experts gevraagd naar hun gouden tip. Relevantie als toverwoord...
Two repurposed drugs and a blue dye show potential as SARS-CoV-2 entry inhibitors
SARS-CoV-2 A new multidisciplinary study from Australia, published in the open-access journal mBio, shows that three compounds used to treat cystic fibrosis, dry eye, and a specific medical dye may lead to future...
NIH to conduct large trial for COVID-19 polyclonal antibody therapies
COVID-19 The National Institutes of Health (NIH) in the USA are to conduct a large-scale clinical trial to evaluate a new fully-human polyclonal antibody therapy targeted at severe acute respiratory syndrome coronavirus...
In vijf opgaven de Brabantse MedTech sector versterken
MedTech BOM, Brainport Development en Rabobank trekken samen op in het vergroten van de innovatiekracht en het verdienvermogen van medische technologiebedrijven in Brabant Het grootste deel van de Nederlandse bedrijven...
Five things for health marketers to know
Health marketers Faith-based approaches may be effective in reaching vaccine-hesitant communities, a new survey found. Forty-four percent of vaccine-hesitant Americans said religious leaders or informational sessions...
Trial results show leishmaniasis vaccine is safe and induces immune responses in patients
Leishmaniasis The results of the first clinical trial of a new vaccine for a neglected tropical disease have demonstrated that it is safe and induces immune responses in patients with the infection. There are currently...
Researchers develop “Nano-Glue” with therapeutic potential against SARS-CoV-2
Researchers develop “Nano-Glue” In a recent study, researchers target the electropositive receptor-binding domain (RBD) on the SARS-CoV-2 spike protein with the abundant ?-sheet structure as a novel COVID-19 therapeutic...
Marketinglessen uit het coronatijdperk
Het coronatijdperk Hoe hebben marketeers de covid-periode benut? Welke kansen biedt zo’n tijd? En wat als alles weer opengaat? PIM hield begin april hierover een sessie met onder meer Park Now group en audio agency...
Plan van Aanpak: 3 stappen voor meer e-mail marketingsucces
E-mail marketingsucces Hoe realiseer je je e-mail marketingdoelstellingen? In dit document legt Spotler uit hoe je 1) je doelen en doelgroepen in kaart brengt, 2) hoe je bepaalt met welke middelen je je doelen en...
