ChatGPT Prompts for Pay-per-click Ads ChatGPT is handy for organizing data. An example is pay-per-click advertising campaigns with lots of keywords and numbers. Here are ChatGPt prompts to improve PPC setup and...
GroupM is removing MFAs from its inclusion lists
GroupM is removing MFAs from its inclusion lists Still lacking an industry standard definition for made-for-advertising sites (MFAs), one of the largest media agencies, GroupM, has taken matters into its own hands to...
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
The influencer industry can be really vile Any marketer will vouch for the importance of using influencers to bridge the gap between brands and consumers. However, given the area is still expanding, growing pains are...
Evolving inclusive marketing to reach every possible patient
Evolving inclusive marketing to reach every possible patient The way that we think about marketing must evolve to be more inclusive. Advanced targeting and culturally relevant messaging are musts to reach diverse...
Organisch SEO-succes bereiken? Steun op deze drie pilaren
Organisch SEO-succes bereiken? Steun op deze drie pilaren DEPT® hielp De Hypotheker met het behalen van hun doelstellingen. En met succes! Check hoe ze de klinkende resultaten behaalden. Een aanpak gestoeld op drie...
[longread] Ipsos: ‘Ontgrendel merksucces met ESG’
Ipsos: ‘Ontgrendel merksucces met ESG’ Veel bedrijven en merken beschouwen ESG als een verplichting. Iets wat een merk moet doen om zijn ‘license to operate’ te behouden. Door met een frisse blik...
Snel (én goed) een LinkedIn-post maken doe je zo
Snel (én goed) een LinkedIn-post maken doe je zo Daar zit je weer met je handen in je haar, zwetende oksels en trillende vingers: je wil een nieuw bericht op LinkedIn plaatsen. Het kost je iedere keer zoveel tijd, dat...
Waarom je vindbaarheid & zichtbaarheid nooit meer los van elkaar mag zien
Waarom je vindbaarheid & zichtbaarheid nooit meer los van elkaar mag zien Twee zeer vertrouwde termen die je vrijwel dagelijks hoort in de marketingwereld zijn vindbaarheid en zichtbaarheid. Een marketingbureau...
Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do
Heat Up Your Content Marketing Game During the Summer Lull: 5 Things To Do People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left...
New Drug Awaiting FDA Approval: Omvoh Could Boost Outcomes for People With Ulcerative Colitis
New Drug Awaiting FDA Approval: Omvoh Could Boost Outcomes for People With Ulcerative Colitis People living with the pain, bloody diarrhea and sometimes urgent need to use the toilet that comes with ulcerative...
Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand
Why AI’s Jump to Conclusions Might Be Perfect forB2B B2B marketers must jump to conclusions In the early 2000s, I was the chief marketing officer at a web content management software company. Our monthly goal could be...
FDA Approves New Drug to Protect Against RSV in Infants
FDA Approves New Drug to Protect Against RSV in Infants Parents now have a new long-acting drug to protect their children against respiratory syncytial virus (RSV), a common germ that hospitalizes as many as 3% of...
Five things for pharma marketers to know: Monday, July 17, 2023
Five things for pharma marketers to know: Mandy Cohen, who just became the new director of the Centers for Disease Control and Prevention, has a secret weapon: She knows how to talk to Republicans. The Food and Drug...
EMA accepts Astellas’ MAA for zolbetuximab to treat gastric cancer
EMA accepts Astellas’ MAA for zolbetuximab to treat gastric cancer Astellas Pharma Inc. announced the European Medicines Agency (EMA) has accepted for regulatory review the company’s marketing authorization...
Content Marketing with AI and Humans
Content Marketing with AI and Humans Content marketing is among the most effective organic tools to attract, engage, and retain consumers. But writing article after article or producing video after video can feel like a...
Hey marketeer, je publiek verveelt zich: gebruik edutainment
je publiek verveelt zich: gebruik edutainment Een mens ontwikkelt door te spelen al vanaf het prille begin creativiteit, vaardigheden en kennis. In de wetenschap noemen ze dat ook wel ‘learning through play’. Dat is...
Social Media Tools for Link-building
Social Media Tools for Link-building Social media enables connections with reporters, writers, and bloggers. It’s an overlooked link-building method. Here are my favorite social media tools to identify and engage with...
What does the launch of Threads mean for medical marketing?
What does the launch of Threads mean for medical marketing? Though Threads has resulted in headlines, think pieces and memes aplenty, medical marketers around the world are asking what the new app means for their...
