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Content Marketing with AI and Humans Content marketing is among the most effective organic tools to attract, engage, and retain consumers. But writing article after article or producing video after video can feel like a...
Hey marketeer, je publiek verveelt zich: gebruik edutainment
je publiek verveelt zich: gebruik edutainment Een mens ontwikkelt door te spelen al vanaf het prille begin creativiteit, vaardigheden en kennis. In de wetenschap noemen ze dat ook wel ‘learning through play’. Dat is...
Social Media Tools for Link-building
Social Media Tools for Link-building Social media enables connections with reporters, writers, and bloggers. It’s an overlooked link-building method. Here are my favorite social media tools to identify and engage with...
What does the launch of Threads mean for medical marketing?
What does the launch of Threads mean for medical marketing? Though Threads has resulted in headlines, think pieces and memes aplenty, medical marketers around the world are asking what the new app means for their...
Five things for pharma marketers to know: Wednesday, July 12, 2023
Five things for pharma marketers to know: Disgraced Theranos founder Elizabeth Holmes’ prison sentence was shortened by two years, according to federal records. The European Medicines Agency said it has extended its...
Why pharma marketers are leaning into impression-based TV buying
Why pharma marketers are leaning into impression-based TV buying Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using...
[column] Een dodelijke mix voor marketingprojecten
Een dodelijke mix voor marketingprojecten Als branding consultant en columnist over onder meer brand positioning en brand strategy werpt ze uiteraard geregeld een blik in de keuken van ‘de marketing’. Daar schrijft ze...
How marketers across industries are learning compliance lessons from banking and healthcare
How marketers across industries are learning compliance lessons from banking and healthcare By understanding how healthcare and banking marketers have managed to control personal information and remain compliant...
Europa en Amerika gaan datadelen weer toestaan
Europa en Amerika gaan datadelen weer toestaan Vroeger was er tussen Europa en de Verenigde Staten het Privacy Shield: een overeenkomst waardoor de data van Europese burgers in de Verenigde Staten kon worden opgeslagen...
Biophytis seeks US FDA approval to initiate SARA-31 phase 3 study in sarcopenia
Biophytis seeks US FDA approval to initiate SARA-31 phase 3 study in sarcopenia Biophytis SA, a clinical-stage biotechnology company, announced that it has filed for approval on the Food and Drug Administration (FDA)...
Stop met marketingmodellen en start met goede vragen stellen
Stop met marketingmodellen en start met goede vragen stellen “Vertel eens. Wat is jullie why?” In het begin van mijn carrière stelde ik die vraag nog weleens tijdens strategiesessies. Het resultaat? Een groep stille...
Nanobiotix announces license agreement with Janssen for development and commercialisation of new cancer treatment
Nanobiotix announces license agreement with Janssen for development and commercialisation of new cancer treatment Nanobiotix has announced a global licensing, co-development and commercialisation agreement with Janssen...
5 Content Marketing Ideas for August 2023
5 Content Marketing Ideas for August 2023 Merchants have no shortage of content-marketing topics to address in August 2023. Examples are hip-hop music, travel, bowling, kindness, and dogs. Hip Hop Music’s 50th The...
Jongeren beter begrijpen & bereiken? 5 inzichten
Jongeren beter begrijpen & bereiken? 5 inzichten Wat doen media en de digitale cultuur met kinderen en jongeren? En hoe kunnen marketing- en communicatieprofessionals jongeren bereiken en daarnaast rekening houden...
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers
Beware: Automated AI-Generated Content Can Ruin Everything for Marketers News: More brands advertise on unreliable AI-generated sites Last week, an unfortunate and inevitable report came out from NewsGuard, a company...
European Commission grants full marketing authorization to Novavax’s Nuvaxovid for prevention of Covid
European Commission grants full marketing authorization to Novavax’s Nuvaxovid for prevention of Covid Novavax, Inc., a global company advancing protein-based vaccines with its novel Matrix-M adjuvant, has been...
What to Know About Leqembi, the Alzheimer’s Drug Approved by the FDA
What to Know About Leqembi, the Alzheimer’s Drug Approved by the FDA Medicare will cover much of the cost for patients in the early stages of the disease, but Leqembi has safety risks and can only modestly slow...
Taking ADHD Meds Won’t Raise a Kid’s Odds for Drug Abuse Later: Study
Taking ADHD Meds Won’t Raise a Kid’s Odds for Drug Abuse Later: Study Stimulant medications like Ritalin are commonly prescribed to help treat the symptoms of attention deficit hyperactivity disorder, but...
