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5 volatile drug launches to watch in 2024 After drinking from the firehose that is JPM week, I realized that those five were hardly the last word on launches. As for this most recent batch, all are expected to create...

Content Clueless Presenting it to the CEO, you observe a look of confusion. At its conclusion, they clear their throat and say, “This all seems fine, but I don’t know how it’s going to bring in $5,000 in sales.” Your...

CES 2024: The future of pharma advertising explored At the 2024 CES, the Consumer Technology Association’s annual trade show, there was plenty of boasting of tech that demonstrates the ongoing shift from straight...

Marketingbeslissers verwachten budgetstijging in 2024 Ondanks economische onzekerheid in Europa, verwacht meer dan de helft van de Nederlandse marketingbeslissers een stijging van hun budgetten in 2024. Dat blijkt...

Voorkom weglopende klanten & investeer in klantonderzoek Het kan dus anders! Verbeter je klantonderzoek en doorloop de volgende 8 stappen: Stap 1: Stel doelen en bepaal KPI’s In de basis gaat het om het goed leren...

What are marketers prioritizing as Google starts to crumble the third-party cookie? Google kicked off the year with a signal that, yes, the third-party cookie is actually going away by starting to disable third-party...