Data scientist? AI prompt engineer? Or both? As AI transforms medical marketing, data and analytics roles have both evolved and expanded. As recently as five years ago, many health marketing firms lacked an in-house...
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Five things for pharma marketers to know: Thursday, September 14, 2023
Five things for pharma marketers to know: A clause in a deal between the Department of Health and Human Services and Regeneron marks the first time the Biden administration has directly used its leverage to challenge...
Criteo looks to unify retail media with a DSP and a three-pronged set of data tools and solutions
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Ensifentrine Under Review for Maintenance Treatment of COPD
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Organisch vs. betaald verkeer: deze verschillen moet je weten Organisch of betaald verkeer… De kans is groot dat je gelijk weet waar ik het over heb. Wat staat garant voor succes? Moet je je online marketingactiviteiten...
Geen Barbie-budget? 5 tips voor kostenefficiënte marketingprojecten
Geen Barbie-budget? 5 tips voor kostenefficiënte marketingprojecten $150 miljoen. Dat budget kreeg het marketingteam voor de nieuwe Barbie-film. Al snel verschenen er talloze artikelen met tips over wat marketeers van...
