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European Commission authorises GSK’s RSV vaccine GSK plc announced that the European Commission has authorised Arexvy (respiratory syncytial virus vaccine, adjuvanted) for active immunisation for the prevention of...
How Good Is ChatGPT at Answering Tough Health Questions?
How Good Is ChatGPT at Answering Tough Health Questions? Artificial intelligence (AI) technologies like ChatGPT someday may make a big difference for people seeking answers to questions such as “How can I...
Five things for pharma marketers to know: Wednesday, June 7, 2023
Five things for pharma marketers to know: Merck sued the Department of Health and Human Services over Medicare drug pricing negotiations, aiming to block the measure by arguing it’s unconstitutional. Sanofi and...
Fennec Pharma gets European marketing authorization for Pedmarqsi to reduce the risk of hearing loss in paediatric oncology patients
Fennec Pharma gets European marketing authorization for Pedmarqsi to reduce the risk of hearing loss Fennec Pharmaceuticals Inc., a commercial stage specialty pharmaceutical company, announced Pedmarqsi– known as...
Fosun Pharma and IFC partner to improve access to medicines in Africa
Fosun Pharma and IFC partner to improve access to medicines in Africa Shanghai Fosun Pharmaceutical Group has announced a partnership with the International Finance Corporation (IFC) with the aim of helping the company...
As AI spreads across the marketing landscape, data’s role will be key to success or danger
As AI spreads across the marketing landscape, data’s role will be key to success or danger As artificial intelligence’s ubiquity intensifies pretty much anywhere you look across the marketing and media landscape...
Het volgende B2B marketing playbook staat klaar
Het volgende B2B marketing playbook staat klaar Via demand marketing kun je als merk je eigen narratief bepalen en je product of dienst beter onder de aandacht brengen van jouw doelgroep. Demand generation: actief...
Het belang van micro-momenten in je marketing
Het belang van micro-momenten in je marketing Online marketing is een dynamisch veld met nuances. Een van deze nuances is het concept van micro-momenten. In dit artikel duiken we in de wereld van data-analyse en...
How marketers can personalize the patient care experience
How marketers can personalize the patient care experience Healthcare in the U.S. is undergoing an evolution — and that is good news for both patients and marketers. As barriers that have typically divided the patient...
Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference [Rose-Colored Glasses]
Are You Optimizing Content for a Library or a Network? Modern content optimization framework To meet audience needs in 2023, you must optimize content for search engines, social channels, vertical channels, industry...
AstraZeneca shares positive phase 3 results for Tagrisso in lung cancer
AstraZeneca shares positive phase 3 results for Tagrisso in lung cancer An estimated 2.2 million people worldwide are diagnosed with lung cancer each year. AstraZeneca (AZ) has shared positive results from a late-stage...
NICE approves first treatment for obstructive HCM for NHS use
NICE approves first treatment for obstructive HCM for NHS use The National Institute for Health and Care Excellence (NICE) has announced that it has approved mavacamten (Camzyos) for the treatment of obstructive...
Medicare Will Cover New Class of Alzheimer’s Drugs if Fully Approved by FDA, With Limits
Medicare Will Cover New Class of Alzheimer’s Drugs if Fully Approved by FDA Medicare will soon cover a new class of Alzheimer’s drugs if they receive full approval from the U.S. Food and Drug Administration...
US FDA grants fast track designation to Kyverna Therapeutics’ KYV─101 to treat lupus nephritis
US FDA grants fast track designation to Kyverna Therapeutics’ KYV─101 to treat lupus nephritis Kyverna Therapeutics (Kyverna), a cell therapy company with the mission of engineering a new class of therapies for...
Talpa schakelt kunstmatige intelligentie in voor persoonlijkere audioreclames
Talpa schakelt kunstmatige intelligentie in voor persoonlijkere audioreclames Talpa Media Solutions, onderdeel van Talpa Network, laat adverteerders nu ook kiezen voor wat het Dynamic Audio Advertenties noemt. Deze...
NICE recommends Pfizer’s rimegepant for preventing episodic migraine attacks
NICE recommends Pfizer’s rimegepant for preventing episodic migraine attacks The National Institute for Care and Excellence (NICE) has announced that it has recommended an oral treatment for the prevention of episodic...
Five things for pharma marketers to know: Friday, June 2, 2023
Five things for pharma marketers to know: The Centers for Medicare and Medicaid Services announced plans to broadly cover a new class of Alzheimer’s drugs pending approval by the Food and Drug Administration. ...
Objective Platfom is derde partner Nationale Marketing Benchmark
Objective Platfom is derde partner Nationale Marketing Benchmark Objective Platform gaat als derde partner deelnemen aan de Nationale Marketing Benchmark, naast initiatiefnemer Mark Stronger en bestaande partner SRM...
