Pharmamarketeer

COVID 19 pandemic accelerates digital technology adoption in pharma industry: Sharad Tyagi

 

COVID─19 pandemic has accelerated the pharma industry’s adoption of digital technologies. The industry not just in India but globally too is rapidly recognizing the potential of mobile apps and social media platforms to connect with healthcare practitioners (HCPs), said Sharad Tyagi, managing director, Boehringer Ingelheim, India.

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