The SEO Benefits of Broken Link Checkers
Seemingly every website has broken links. Finding and fixing those links is both essential maintenance and a marketing opportunity. Internal and external backlinks remain essential for organic rankings. Thus monitoring and preserving those links are equally key. Broken link research helps with search engine optimization in two ways.
Content refresh. Google prioritizes new content, including updated pages with new links, sections, and citations. Monitoring your site for broken links offers an opportunity to update the entire page.
Consider:
- Embedding a new video — and include Schema.org markup for a video rich-snippet.
- Replacing outdated dates and statistics with new data.
- Adding better images.
- Updating calls-to-action for newer products or offers.
Link-building opportunities. Broken link-building on external sites is an ethical and legitimate way of obtaining backlinks. Here’s the process.
- Locate a broken link on a highly-trusted site.
- Email that site to communicate the break and, potentially, request linking to your site instead. It’s also an opportunity for a new relationship that could someday produce links and mentions.
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