Five things for pharma marketers to know Moderna’s investigational vaccine for respiratory syncytial virus is 84% effective against the lower respiratory tract illness linked with the virus, according to phase 3 study...
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AI Briefing: Creative ways companies used AI in advertising in 2023
AI Briefing: Creative ways companies used AI in advertising in 2023 As the generative AI boom took off in early 2023, there were plenty of predictions about how soon — and to what extent — companies would start using...
Five things for pharma marketers to know for Thursday morning
Five things for pharma marketers to know The Supreme Court agreed to review a lower court decision that would make mifepristone, the commonly used abortion pill, less accessible. Poison control centers across the U.S...
E-learning markt krimpt fors
E-learning markt krimpt fors De Nederlandse markt voor e-learning daalde van 3,8 miljard naar 2,5 miljard euro. Cursisten die het afgelopen jaar een online opleiding volgden, besteedden daar gemiddeld 811 euro aan. In...
November 2023 Recap: Drug Pipeline Updates
November 2023 Recap: Drug Pipeline Updates The table below is a review of notable updates that occurred in November 2023 for investigational products in development (not an inclusive list). Drug Pharmacologic Class...
Heb ik je aandacht? Zo beïnvloed je klantgedrag
Heb ik je aandacht? Zo beïnvloed je klantgedrag Wil jij je in je marketingstrategie richten op zaken als pageviews, bereik of kijkcijfers? Dan wil je dus eigenlijk de aandacht trekken. Het is dan slim om je eerst te...
