How Book Marketing Can Actually Improve Your Content Marketing Results
Do you use book marketing as part of your content marketing strategy?
Or, didn’t you realize books are the ultimate type of longform content?
I learned this lesson from an ex-boyfriend. While a professor at Wharton, he had written the must-have textbook on finance. To impress key business professionals, he gave them copies of this expensive hardcover book.
How Book Marketing Can Actually Improve Your Content Marketing Results – Heidi Cohen
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