Internal Linking: How To Get It Right for Your Audience and for SEO
At its heart, a catalyst saves energy. That’s what internal linking does for your content promotion and distribution.
The only problem? Most content creators and editors treat promotion as a separate function that doesn’t fall under their responsibilities. Yet, they are the front line of promotion. When they put careful thought into internal linking processes, content can rank more quickly than it would without those links. Not convinced? Straight Up Search implemented an internal linking structure for a client. Its average ranking positions catapulted from 17 to 7.23 – reaching the coveted first ranking page where the click-through rate is at its highest.
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