Agencies wonder whether generative AI leads to more wasted ad spending and production As generative artificial intelligence is used to create more content, the industry is beginning to question the quality of this...
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FDA Approves First Gene Therapy for Severe Hemophilia A
FDA Approves First Gene Therapy for Severe Hemophilia A The U.S. Food and Drug Administration on Thursday approved a costly single-dose gene therapy for patients with severe hemophilia A, a life-threatening hereditary...
Implementing an answer first approach for commercialization – how AI & predictive modeling can elevate brands today
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Anti-Abeta Vaccine Candidate Fast Tracked for Alzheimer Disease
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‘Inhousing marketing loont, rol bureaus verandert’
Inhousing marketing loont De rol van specialistische marketingbureaus verandert, van sturend naar ondersteunend. Volgens een nieuw onderzoek komt dat door de doorlopende trend van inhousing, het intern opbouwen van...
