Personalization is not a detail or an add-on when it comes to your content. It should be an integral part of your content marketing strategy so you can build the sort of audience loyalty we all dream of.
Latest articles
Astellas Pharma receives US FDA approval to update US product labelling for Xospata
Astellas Pharma Inc. announced that the US Food and Drug Administration (FDA) approved a supplemental New Drug Application (sNDA) to update the US product labelling for Xospata (gilteritinib) to include final analysis
Deze jeukwoorden willen we niet meer horen in de marketing
We moeten terug naar functieaanduidingen als ‘directeur’ in plaats van ‘Vice-President of Consumer Connection’.
FDA approves Theranica’s smartphone-controlled electroceutical device for migraine
Biomedical tech company Theranica has secured FDA approval for Nerivio Migra, its wearable, smartphone-controlled electroceutical device, for the acute treatment of migraine in patients with or without aura who do not...
7 Triggers That Make People Want to Share Your Content
Did you add simple elements to your content to make it highly shareable? Known as “share triggers,” they’re easy to create – and they work. Even better, you don’t need a big following or email list.
3 Tools to Energize Your Content Planning and Execution
If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan...
