Pharmamarketeer

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Got a Plan? Content Marketing Success Demands It

Not all of us control our brand’s content strategy. Our job is to develop the tactical plan – policies, processes, resources, and task-related decisions. Read on for a handy tutorial with the resources to make...

Ofatumumab Bests Teriflunomide in Head-to-Head MS Trials

Findings from the phase 3 ASCLEPIOS I and II studies showed that treatment with ofatumumab (Novartis), a CD20-directed cytolytic monoclonal antibody, resulted in a highly significant and clinically meaningful reduction...

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