De digitale transformatie is in volle gang. Big data, machine learning, AI, VR. Je wilt graag een voorsprong pakken met deze tech-trends. Maar hoe? Als marketeers lanceren we geregeld nieuwe digitale proposities. Helaas...
Latest articles
Insulin drug could treat glioblastoma
A research team from the University of Georgia’s Regenerative Bioscience Center has found that a compound molecule used for drug delivery of insulin could be used to treat glioblastoma, an aggressive, usually...
Discover the Secrets to Successful Content Creation
An outsider might think content creation is easy. But we all know there’s a lot more to it. Discover the secrets of producing well-conceived, well-written stories that deliver for your audience and your brand with this...
Xeris Pharma’s low blood sugar treatment wins FDA approval
The U.S. Food and Drug Administration has approved Xeris Pharmaceuticals Inc’s glucagon pen that aims to treat severely low sugar levels in diabetes patients, the drugmaker said on Tuesday.
[column] MarketingTroonrede: ‘Wake-up call en inspiratiebron tegelijkertijd’
Tijdens de MarketingTroonrede 2018 was ik onder de indruk van de passie van zowel de sprekers als het publiek. De inspirerende troonrede ‘Menselijke maat in disruptieve tijden’, uitgesproken door Rob Beltman, deed een...
Twice-Yearly Cholesterol-Lowering Therapy Effective in Phase 3 Trial
The Medicines Company announced topline results from the pivotal phase 3 ORION-11 study that evaluated the efficacy and safety of inclisiran, an investigational twice-yearly cholesterol-lowering therapy. Inclisiran is a...
