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Connect with audience We asked the experts at Content Marketing World 2021 (where the theme happens to be connections) what they recommend. Here’s the advice they shared. Content that attracts attention is one thing...
Artificial Intelligence in Medical Education
Artificial Intelligence An AI medical curriculum should provide trainees with the skills to critically evaluate AI applications akin to critiquing a research article introducing a new medication, procedure, or surgical...
Pfizer/BioNTech file for FDA approval for COVID-19 booster jab
COVID-19 booster Pfizer and BioNTech have filed a supplemental Biologics License Application (sBLA) with the US Food and Drug Administration (FDA) for the approval of a third dose of their Cominarty COVID-19 vaccine for...
Contentmarketing & schrijven: de trends & tips voor de tweede helft van 2021
Contentmarketing & schrijven trends Het derde kwartaal van het jaar is al vol aan de gang en het vierde kwartaal doemt op aan de horizon. Om je bij te praten en fris aan de slag te kunnen, zetten we in dit artikel...
The Essentials of High-performing Emails
High-performing Emails Creative content is the cornerstone of a successful email campaign, driving opens, clicks, and purchases. In this post, I’ll review the essential creative components of high-performing...
21 Experts: Don’t Fear Life After Cookies – If You Have Content (and Consent)
You need data to know your audience – but regulations and policies about how you get it are constantly changing. Don’t panic. Take the advice of these 21 content marketing experts on how to make the most of a...
Top Market-Driven B2B eCommerce Trends of 2021
B2B eCommerce Trends B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. B2B...
Design voor social media? Voorkom deze 7 pijnlijke fouten
Voorkomen is beter dan genezen. Dat geldt ook voor social media. Heb je een strategie geformuleerd, je doelen helder voor ogen en een contentkalender gevuld met originele en creatieve berichten? Dan ben je er nog niet...
Early clinical trial data in for whole virus COVID-19 vaccine candidate
COVID-19 vaccine In a study uploaded to the preprint server medRxiv*, the efficacy of a whole virion Coronavirus vaccine was determined by giving the vaccine to healthy adult volunteers, which generated a robust immune...
Long-Acting Monoclonal Antibodies Look Promising for COVID-19 Prevention
COVID-19 Prevention Positive topline results were announced from a phase 3 study evaluating the efficacy and safety of AZD7442 for the prevention of COVID-19. AZD7442 is a combination of 2 long-acting monoclonal...
Study reveals how high dietary fructose increases rates of obesity and cancers
Obesity and cancers Eating fructose appears to alter cells in the digestive tract in a way that enables it to take in more nutrients, according to a preclinical study from investigators at Weill Cornell Medicine and...
Research finds potential overuse of antibiotics in patients with severe SARS-CoV-2 pneumonia
SARS-CoV-2 pneumonia Only 21 percent of patients with severe pneumonia caused by SARS-CoV-2 (the virus that causes COVID-19) have a documented bacterial superinfection at the time of intubation, resulting in potential...
EMA validates Gilead’s MAA for lenacapavir to treat HIV─1 in people with limited therapy options
EMA Gilead Sciences announced that the company’s Marketing Authorization Application (MAA) for lenacapavir, an investigational, long─acting HIV─1 capsid inhibitor, has been fully validated and is now under...
Delta variant unable to evade antibodies elicited by COVID-19 vaccination, finds study
COVID-19 vaccination Despite causing a surge in infections this summer that has resulted in thousands of hospitalizations and deaths, the delta variant of the virus that causes COVID-19 is not particularly good at...
EMA begins evaluating use of RoActemra in hospitalised adults with severe Covid-19
EMA has started evaluating the anti─inflammatory medicine RoActemra (tocilizumab) to extend its use to include treatment of hospitalised adult patients with severe Covid─19 who are already receiving treatment with...
New AI blood test found to detect over 90% of lung cancers
Lung cancers A novel artificial intelligence blood testing technology developed by researchers at the Johns Hopkins Kimmel Cancer Center was found to detect over 90% of lung cancers in samples from nearly 800...
Zo zet je programmatic advertising succesvol in
Programmatic advertising
Hoe zet je programmatic marketing succesvol in? En wat zijn de valkuilen? Ontdek het tijdens deze online clinic.
Lifecycle Marketing in Practice
Lifecycle marketing connects a business and its customers, providing the proper communications at the proper time. Done well, it helps retain buyers and provide a better overall shopping experience. Instead of thinking...
