![Hoe eenvoudige semantiek onze AI-citaties met 642% verhoogde [Nieuwe resultaten]](https://www.pharmamarketeer.nl/wp-content/uploads/2026/01/719-370x300.jpg)
In dit Medicijnjournaal is onder andere aandacht voor geneesmiddelen bij ouderen, doseringsadviezen bij dialyse en geneesmiddeltekorten. Het IVM publiceert elk kwartaal een audiovisueel medicijnjournaal met daarin de...
Try These 5 Agile Marketing Values to Sharpen Your Content Process
Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile...
New Phase 3 data confirms safety and efficacy of UCB’s Cimzia in plaque and psoriatic arthritis
New Phase 3 data has been released by UCB Pharma on the safety of Cimzia (certolizumab pegol) in the treatment of moderate-to-severe plaque psoriasis, and its efficacy in patients showing signs of psoriasis-related nail...
Diabetes drug may help people quit smoking
A diabetes drug may help people quit smoking, according to researchers at the University of Texas Health Science Center at Houston (UTHealth). Diabetes drug exenatide is being studied as a potential treatment for...
European approval for Skyrizi, hot on the heels of US
Welcome news, but can’t replace $20bn Humira
FDA refuses to review Nabriva’s injectable antibiotic for urinary tract infections
Biopharma firm Nabriva Therapeutics has revealed that its antibiotic Contepo (fosfomycin) has been rejected for review by the FDA as an injectable treatment for complicated urinary tract infections (cUTI), including...
FDA approves AbbVie’s Mavyret for children with Hepatitis C (HCV)
The FDA has approved AbbVie’s Mavyret tables (glecaprevir/pibrentasvir) as a treatment for hepatitis C (HCV) in children aged 12 to 17 years old. AbbVie’s two drug combo tablets have been approved as a treatment for all...
Uitgaven aan intramurale geneesmiddelen stijgen 10 procent
De uitgaven aan dure geneesmiddelen die binnen de ziekenhuizen (intramuraal) gebruikt worden zijn in een jaar met bijna 10 procent gestegen naar ruim 1,9 miljard euro per jaar. De kosten van buiten het ziekenhuis...
How to Stand Out in an Overpopulated World of Content Marketing Experts
A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples.
New HKBU method could lead to the production of higher quality medicinal drugs
Physics and Chemistry scholars from Hong Kong Baptist University (HKBU) have invented a new method which could speed up the drug discovery process and lead to the production of higher quality medicinal drugs which are...
Sanofi and Lexicon’s Zynquista scores EU approval for type 1 diabetes patients
The European Commission has authorised the use of Sanofi and Lexicon’s Zynquista (sotagliflozin) in Europe in the treatment of specific patients with type 1 diabetes (T1D), it has been revealed. The oral SGLT1 and 2...
Bayer gains FDA priority review for prostate cancer drug
Could compete against J&J’s Erleada and Pfizer/Astellas’ Xtandi
Get Rid of These 25 Phrases and Words From Your Content
Cutting filler words bloating your online writing sharpens your point. It’s how you ratchet up your words’ value for readers. Clearer content is easier to understand. Here’s a list of common culprits you should get rid...
[column] Marketeers denken nog te veel van binnen naar buiten
Recent vroeg iemand mij of ik wilde sparren over een marketingstrategie en businessmodel bij een team van mensen dat betrokken is bij een platform. Zonder de naam van het bedrijf te noemen zal ik een korte beschrijving...
Bayer says it is looking into established drugs strategy
Bayer is looking into future options for its established drugs business, partly because of price pressure in China, the German company’s head of pharmaceuticals said on Thursday.
Aanbiedingsbrief over veilig thuisgebruik van medische technologie
Minister Bruins (Medische Zorg en Sport) biedt de Tweede Kamer een rapport aan over veilig gebruik van medische technologie in de thuissituatie.
FDA approves new treatment for children with lupus
The U.S. Food and Drug Administration today approved Benlysta (belimumab) intravenous infusion for treatment of children with systemic lupus erythematosus – often referred to as simply “lupus” – a serious...
GSK’s HIV drug wins European panel thumbs-up
GlaxoSmithKline Plc’s two-drug treatment for HIV infections won marketing approval from a European Medicines Agency (EMA) panel on Friday, after the British drugmaker received a nod from the U.S. Food and Drug...
