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Data provenance Move over kickbacks, rebates and undisclosed fees — the accuracy and legitimacy of data will take center stage in 2020. Dodgy data is a fact of life in advertising. Hundreds of millions of dollars are...
Kandidatuur Prix Galien Pharmaceutical Award 2020
Geachte lezer, De organisatie van de jaarlijkse Prix Galien Awards zal ook dit jaar weer de Prix Galien Pharmaceutical Award 2020 uitreiken. U wordt van harte uitgenodigd om een...
Filgotinib NDA for Rheumatoid Arthritis Submitted for Priority Review
Rheumatoid Arthritis Gilead Sciences has submitted a New Drug Application (NDA) to the Food and Drug Administration (FDA) for priority review of filgotinib for the treatment of moderate to severe rheumatoid arthritis...
Advanced technologies can significantly improve healthcare quality, productivity, and access
Advanced technologies Real transformation in healthcare through the adoption of artificial intelligence (AI), robotics, telecommunications, and other advanced technologies could provide significant improvements in...
Using artificial intelligence to disassemble hunting behavior of zebrafish into its components
Artificial intelligence What is the common ground between making a cup of tea and putting on your shoes? Both actions consist of several movements in a row. “Just like language, which is composed of syllables...
The Balance Between Clinical Care and Public Health
This Viewpoint characterizes population health as a hybrid of public health and clinical medicine and argues that health care organizations must use their influence to address social determinants of health: education...
FDA Approves Padcev for Treatment of Advanced Urothelial Cancer
Padcev THURSDAY, Dec. 19, 2019 — Padcev (enfortumab vedotin-ejfv), a Nectin-4-directed antibody and microtubule inhibitor conjugate, has received accelerated approval for the treatment of locally advanced or...
Targeted screening effective in reducing prostate cancer deaths
A new study published in the journal PLOS Medicine shows that the number of prostate cancer deaths could be reduced by a sixth by simply introducing targeted screening, which is directed at detecting cases among men...
How to Create a Content Marketing Strategy That Actually Works
Content Marketing Strategy Today’s consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have...
Microcast: de podcast trend van komend jaar?
Podcast trend: De podcast ging tot nu toe dwars tegen de trends in. Longform, diepgaande inhoud in tegenstelling tot alle korte, visuele ‘snackable content’ die je online voorbij ziet schieten. Maar nu is de korte...
Decreasing Proportion of Americans Has Source of Primary Care
Primary care A decreasing proportion of Americans had an identified source of primary care from 2002 through 2015, according to a research letter published online Dec. 16 in JAMA Internal Medicine. David M. Levine, M.D...
Clinical study demonstrates effective alternative to mastectomy for recurrent breast cancer
Alternative to mastectomy Mastectomy has historically been the standard treatment for breast cancer patients experiencing recurrence after an initial lumpectomy and whole-breast radiation. Now, a phase 2 clinical trial...
Are SEO Audits Worth the Money?
SEO Audits An SEO audit can cover any number of components — technical, content, competitive, backlinks, mobile, and analytics. Or it can be even more detailed. The risk of a generic SEO audit is that it scratches the...
Marketing-as-a-Service: de gamechanger van 2020?
Marketing-as-a-Service Dé grote uitdaging van onze hedendaagse marketingafdelingen, is het optimaal inzetten van alle kennis en expertise zonder dat de marketingkosten de pan uitrijzen. Om de online strategie succesvol...
De staat van influencer marketing
Influencer marketing Influencer-marketing staat bij veel bedrijven op hetzelfde niveau als waar social media tien jaar geleden nog stonden. Oftewel: ‘Daar zouden we eigenlijk ook iets mee moeten.’ 038...
Reprieve Cardiovascular announces positive results from first?in?human trial with PVM System for AHF
Reprieve Cardiovascular: Reprieve Cardiovascular, a pioneering medical device company focused on improving outcomes for patients suffering from acute decompensated heart failure (ADHF), announced the results of the...
4 contenttrends voor 2020
Contenttrends: De ‘ecember’ zit weer in de maand. Tijd voor Sinterklaas, Presenters verkleed-extravaganza/kerstfeest (thema dit jaar: pak je rol!), oliebollen en lijstjes! Ik ben dol op lijstjes. Daarom een lijstje van...
Artificial Intelligence (AI) in Cancer Care
Artificial intelligence:
Artificial intelligence (AI) is being tested in clinics around the world, but is it a realistic ambition to apply sophisticated algorithms to cancer care?
