Sanofi has announced positive phase 3 data showing that nearly three times as many Dupixent patients experienced lower rates of itching and skin lesions at 24 weeks compared to the placebo. Detailed positive results...
Consumentengedrag Hoe gaat China om met het ‘nieuwe normaal’? Een onderzoek van Dentsu Aegis Network China. De impact van coronavirus is duidelijk voelbaar in China en over de hele wereld. Het kortetermijneffect op de...
While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know...
FDA approves AI-based breast cancer screening software MammoScreen The FDA has approved MammoScreen®, Therapixel’s explainable and actionable Artificial Intelligence (AI) based software assisting Radiologists in breast...
FDA Approves First Pill for Fecal Transplant Therapy The U.S. Food and Drug Administration on Wednesday approved the first pill form of fecal microbiota — similar to what’s known as fecal transplant therapy...
Ogilvy lanceert een aanbod voor gezondheidsbeïnvloeder marketing Health Influence zal het wereldwijde influencerteam van Ogilvy PR combineren met experts van Ogilvy Health. Ogilvy heeft een op gezondheid gericht pakket...
Using RWD and clinical narratives to generate commercial insights on discontinuation, treatment and prescribing patterns To improve outcomes, reduce healthcare costs, and improve commercial success of medications, a...
Five things for pharma marketers to know: The Supreme Court declined to hear a lawsuit by CareDx over organ-rejection tests made by Natera and Eurofins Viracor, turning down another request to revisit the contentious...
Investeren in marketing en reclame Is het zinvol om te investeren in marketing en reclame in tijden van crisis? Ja, zegt Fons van Dyck, zich baserend op onderzoek naar grote recessies. De vraag is niet langer of we ons...
A class of cancer drugs called protein kinase inhibitors is one of the most effective treatments for melanoma. However, in many cases, tumors eventually become resistant to the drugs and cause a relapse in the patient...
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