Ken jij de Ignosaurus? Die verandert niks en behoudt de status-quo. Hij doet wat-ie altijd al gedaan heeft, hij heeft een dikke huid. Maar leren is de sleutel tot succes, ook in marketing. Hoe pak je dat aan?

Marketing playbook The tone taken by COVID-19 vaccine advertisers in the U.S. has thus far been empathetic. Ads have sought to inspire people to get a shot, without being forceful about which shot. But with the...

Drug importation could shape medical marketing The FDA’s approval of Florida’s plan to import drugs is official. Healthcare marketers will have to develop communication around the law’s process and impact to patients...