Belang van aandacht Welke boeken zijn interessant voor marketingprofessionals? Register Marketeers van NIMA recenseren de meest uiteenlopende vakliteratuur. Ditmaal: ‘Aandachtsmarketing’ van Klaas Weima...
Dr John C Reed, Roche’s Head of Pharma Research and Early Development (pRED), is set to leave the company due to personal reasons, it has emerged. Furthermore, it has been announced that current Global Head of the...
The EMA, following on from the FDA’s lead earlier this month, has announced that it will revise its guidelines on clinical trial studies for the treatment of Alzheimer’s disease from 1 September 2018 onwards.
Was dit nu nodig? In de media kreeg het faillissement van de Amsterdamse en Lelystadse ziekenhuizen de omvang van een nationale ramp. Natuurlijk is het verdrietig als patiënten overgeplaatst moeten worden naar een ander...
A study conducted by researchers at UT Southwestern’s Simmons Cancer Center has revealed that a combination of two specific drug varieties may offer an effective treatment for most kinds of lung cancer by blocking their...
The beginning of Sun Pharma’s diversification out of generic drugs is here and it’s a drug that MSD, known as Merck in North America, was happy to pass over to the Indian pharma company. The drug is Ilumya and it’s a...
Benieuwd naar de conditie van jouw e-mail marketing? Met de E-mail Marketing Fit Test van Spotler ontdek je in 10 stappen hoe effectief je bezig bent. De uitslag van de test wordt ingedeeld per onderwerp. Scoor jij...
How Book Marketing Can Actually Improve Your Content Marketing Results Do you use book marketing as part of your content marketing strategy? Or, didn’t you realize books are the ultimate type of longform content? I...
Sanofi has announced it is to team up with biotech drug discovery specialist EvoTec to leverage a new open innovation platform in the research and development of new treatments for infectious diseases.
Gilead has new data backing up its liver disease candidate GS-9674 in non-alcoholic steatohepatitis (NASH), tipped as one of the next big growth markets for pharma.
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