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How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue...

Brand Dashboard geeft merkinzichten

Brand Dashboard
PR- en digital marketingbureau Whizpr uit Wageningen introduceert een online dashboard dat real time inzicht geeft in de ontwikkelingen van een merk in online- en printmedia.

Ofatumumab Bests Teriflunomide in Head-to-Head MS Trials

Findings from the phase 3 ASCLEPIOS I and II studies showed that treatment with ofatumumab (Novartis), a CD20-directed cytolytic monoclonal antibody, resulted in a highly significant and clinically meaningful reduction...

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