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marketing

How to Score Your Content Assets for Long-Term Success

Want a balanced and actionable way to know if your content is doing what it’s supposed to do? Create a content scorecard. Here’s an easy-to-use format to evaluate your content quantitatively and qualitatively. Continue...

Content Marketing Institute

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marketing

Brand Dashboard geeft merkinzichten

Brand Dashboard
PR- en digital marketingbureau Whizpr uit Wageningen introduceert een online dashboard dat real time inzicht geeft in de ontwikkelingen van een merk in online- en printmedia.

MarketingTribune

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onderzoek

Ofatumumab Bests Teriflunomide in Head-to-Head MS Trials

Findings from the phase 3 ASCLEPIOS I and II studies showed that treatment with ofatumumab (Novartis), a CD20-directed cytolytic monoclonal antibody, resulted in a highly significant and clinically meaningful reduction...

Monthly Prescribing Reference (MPR): Drugs in the Pipeline

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onderzoek

Researchers develop new tool that acts like colonoscopy

Colonoscopy Your gut bacteria could say a lot about you, such as why you’re diabetic or how you respond to certain drugs.But scientists can see only so much of the gastrointestinal tract to study the role of gut...

News-Medical.Net

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overig

A cancer drug trial produced a 100% remission rate. Confirming the results? That’s another story.

Rectal cancer, the third most common form of cancer diagnosed in the U.S., is a disease with which most oncologists struggle. The routine treatment approach of surgery, radiation therapy and chemotherapy is wrenching on...

MMM - Medical Marketing and Media

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wet- en regelgeving

MSD’s Keytruda/chemo combo nabs EU approval in first-line metastatic squamous lung cancer

MSD’s anti-PD-L1 therapy Keytruda (pembrolizumab) has been awarded marketing authorisation in Europe for the first-line treatment of adult patients with metastatic squamous non-small cell lung cancer (NSCLC) when used...

InPharm.com

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farma-industrie

IVM Medicijnjournaal april 2019

In dit Medicijnjournaal is onder andere aandacht voor geneesmiddelen bij ouderen, doseringsadviezen bij dialyse en geneesmiddeltekorten. Het IVM publiceert elk kwartaal een audiovisueel medicijnjournaal met daarin de...

Medicalfacts

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marketing

SEO blijft een uitdaging, maar zo kun je het aanpakken

SEO Zoekmachineoptimalisatie blijft verdraaid lastig en het is ook niet zaligmakend.Maar is nog altijd heel nuttig, ook al weten we niet precies hoe Google werkt. In deze 2.000 woorden maak ik SEO redelijk inzichtelijk...

Marketingfacts.nl

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onderzoek

Long-Acting Monoclonal Antibodies Look Promising for COVID-19 Prevention

COVID-19 Prevention Positive topline results were announced from a phase 3 study evaluating the efficacy and safety of AZD7442 for the prevention of COVID-19. AZD7442 is a combination of 2 long-acting monoclonal...

Monthly Prescribing Reference (MPR): Drugs in the Pipeline

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marketing

How brands are making values-based marketing decisions

Lauren Douglass, senior vice president, global marketing, Channel Factory Almost every brand has a set of values it attempts to weave throughout the organization to guide decisions from production to media buying. It’s...

digiday.com

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Latest articles

How to Score Your Content Assets for Long-Term Success

Brand Dashboard geeft merkinzichten

Ofatumumab Bests Teriflunomide in Head-to-Head MS Trials

Researchers develop new tool that acts like colonoscopy

A cancer drug trial produced a 100% remission rate. Confirming the results? That’s another story.

MSD’s Keytruda/chemo combo nabs EU approval in first-line metastatic squamous lung cancer

IVM Medicijnjournaal april 2019

SEO blijft een uitdaging, maar zo kun je het aanpakken

Long-Acting Monoclonal Antibodies Look Promising for COVID-19 Prevention

How brands are making values-based marketing decisions

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