How marketers can personalize the patient care experience Healthcare in the U.S. is undergoing an evolution — and that is good news for both patients and marketers. As barriers that have typically divided the patient...

Digital-marketingstrategie Marketing met behulp van digitale middelen en kanalen kennen we bij-na allemaal, maar in het afgelopen jaar is online marketing in een stroomversnelling geraakt. McKinsey stelt dat de...

WTF is automatic content recognition? How does ACR work? There are two main methods: audio-based ACR and visual-based ACR. In either case, the technology is basically playing a high-tech game of pattern-matching. An...

Social Media Tools for Link-building Social media enables connections with reporters, writers, and bloggers. It’s an overlooked link-building method. Here are my favorite social media tools to identify and engage with...

GroupM is removing MFAs from its inclusion lists Still lacking an industry standard definition for made-for-advertising sites (MFAs), one of the largest media agencies, GroupM, has taken matters into its own hands to...