While women make up 46 percent of the advertising industry, they account for just 11 percent of creative directors. However, at the same time women influence the majority of spending and social media sharing.
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Herken je dat? We denken als marketeers onze doelgroep goed te begrijpen, maar toch worden we soms verrast door de producten die ze kopen of bepaalde advertenties die het ineens heel goed doen of juist slecht. We hadden...
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Consumers conduct more product searches on Amazon than on any other site, including Google. Hence understanding those search terms on Amazon informs merchants not just on that platform, but for Google optimization, too...
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Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the...
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