A Hunger to Learn Drives Paid Social Success
Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset.
Part of being a successful employee is knowing where to set boundaries to throttle learning and to weave it in throughout the day. Adopting a learning mindset spills over into everywhere else, and fosters success.
From an agency standpoint, we start with understanding a client’s current funnel. What are they saying? What are they uniquely positioned to say, and where are they going? What’s the flow? Looking at all the parts holistically, from ads to email, will set you apart.
That’s what an effective system looks like, more or less. It’s constantly evolving for most of us. Ultimately, it’s better for the consumer because we’re not just putting out a photo of a product. It’s more meaningful.