Not only do images make your content more accessible, attractive, and engaging to users, but they’re important for SEO.
Understanding the basics of image optimization gives your content the best opportunity to succeed with SEO.
What is image optimization?
Image optimization involves creating and delivering high-quality images in the ideal format, size, and resolution to increase user engagement. It also involves accurately labeling images with metadata so search engine crawlers can read them and understand page context.
According to HTTP Archive, in 2018, images made up 21% of an average web page’s total weight, and that share likely has grown as image use has grown in recent years – they consume more bytes than any other part of the website. Thus, image size and complexity heavily impact site performance.
When you can reduce the size of images without compromising quality, page load times and the overall user experience improves. That can have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.
TIP: Optimized images take up less storage space on your server, so site backups are completed more quickly faster.
Now, I’ll detail 10 ways to optimize your images.