Video Grows in Importance But Doesn’t Reach Full Potential [New Research]

Video is a critical piece of many successful content marketing strategies, but is it being used to its full potential?

That’s the question we at the Content Marketing Insitute set out to answer in the newly released 2022 Video & Visual Storytelling Survey. The unfortunate answer is no.

Only 12% of content marketers say their organization uses existing videos to their full potential. Nearly a quarter (22%) say they have a long way to go before they can do that.