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The Million Dollar Hidden Opportunity for E-Commerce SMBs

20 januari 2020
Ecommerce Times

E-Commerce

Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said “long-term.” A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of online shoppers will return up to 10 percent of their purchases, according to the UPS Pulse study. In 2020 it is expected there will be approximately $690.84 billion in online sales. That number points to nearly $49.74 billion in returns!

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