3 Pre-Launch Steps To Make Your Content Project Stronger
Starting a new content project may be overwhelming given all the research, writing, and designing involved.
But apart from creating your product, you have other tasks to complete – competition and promotional research. This guide covers three key steps to take prior to announcing your content-based project.
1. Identify your future competitors
Knowing your competitors is key to a successful launch. You need to know what already exists and how your content product is going to be better. You can also research your competitors’ promotional tactics and pick up some effective marketing ideas.
2. Find content gaps
search for your main keyword on Google, which is where you would want your content to rank when it’s live.
3. Name your new content project
If your new content is a large or long-term project, consider creating a distinct identity related to but not exactly the same as your brand. Your competitive research will give you some ideas on what might work well.
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