An e-book is not content marketing. Social media posts are not content marketing. Does your brand market with content? Or do you do content marketing? Explore the difference and learn the eight steps to really do...
Latest articles
GSK’s ovarian cancer treatment meets main goal in late-stage study
GlaxoSmithKline said on Monday a late-stage study testing its initial maintenance therapy, Zejula, in patients with ovarian cancer who have undergone platinum-based chemotherapy showed positive results.
AstraZeneca’s Imfinzi gets orphan drug designation from FDA
AstraZeneca’s cancer immunotherapy Imfinzi has been granted orphan drug status as a treatment for small cell lung cancer (SCLC). The FDA has granted Imfinzi (Durvalumab) an Orphan Drug Designation (ODD) as a treatment...
What Content Really Engages? The Inside Scoop From 30 Marketers
Don’t worry, this isn’t yet another attempt to define content engagement. We’re going inside the minds of 30 marketers to learn what engagement looks like from their content consumer perspective. Continue reading → The...
Intra-Cellular drug fails bipolar depression study; shares fall 14%
Intra-Cellular Therapies Inc said on Monday its lead drug failed to meet the main goal of a late-stage study in patients with major depressive episodes associated with bipolar disorder.
NICE recommends Alnylam’s Onpattro for inherited hATTR amyloidosis
It’s good news for UK patients as it emerges that the National Institute of Health and Care Excellence has passed positive recommendation for Alnylam’s Onpattro (patisiran) for the treatment of inherited hATTR...
