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3 Myths in Content Marketing and How to Counter Them

Ever run into someone who doesn’t “get” content marketing? They unknowingly ascribe to misunderstandings and misperceptions. Here’s how to take on three of those myths so you’re all operating from the same content...

Pfizer exits neuroscience R&D space

Pfizer announced over the weekend that it would be backing out of research and development into the neuroscience area, abandoning a number of Phase 1 and 2 projects and removing a number of positions from the company.

SurvivorNet launches linear streaming network

Cancer-focused media company SurvivorNet has launched a linear over-the-top (OTT) streaming network, SurvivorNetTV. The network features content about cancer survivors, mental health, body image, cancer research...

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Influencer marketing: cocreatie & collabs

Staat influencer marketing al op jouw agenda? Je kunt het zien als alternatief voor online adverteren, zo omzeil je adblockers. Liever werk je optimaal samen en gebruik je de creatieve kracht van influencers om...

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