Requiring pharmaceutical companies to publish the price of their drugs on adverts on TV, would probably not help to control drug prices, according to a study published in the journal JAMA Internal Medicine.
While price disclosure did deter potential customers from asking about highly priced drugs, when patients viewed adverts for highly priced drugs containing a ‘modifier’ – suggesting that patients may not have to pay the full list price – they were still interested in the highly priced drugs.
